About Living Cheer
At Living Cheer, we are proud to be known as The Cheer Shoe Specialists - holding more brands and stock of cheer shoes than any other supplier in the UK. Our focus has always been simple: to provide athletes, teams, and organisations with trusted products backed by genuine expertise.
Based in Wrexham, we are ideally positioned for efficient distribution across the UK, allowing us to serve customers quickly and reliably. We also ship across Europe, supporting the wider cheerleading community beyond the UK.
Our Story
Living Cheer began with a clear purpose: to make high-quality cheerleading products more accessible to athletes in the UK.
Our journey started with the Kaeap brand, and the Liberty 2 style, offering reliable, performance-focused options for cheerleaders at all levels. As the sport grew and demand increased, we expanded our range to better serve the evolving needs of athletes and teams.
A few years later, we introduced Nfinity - one of the most recognised names in global cheerleading. This marked a major step forward, enabling us to provide elite-level products trusted by top performers.
We continued to grow by adding Zephz, giving customers even more choice across different styles and performance requirements. Most recently, we welcomed Nike into our range, bringing one of the world’s leading sports brands into our carefully selected offering.
Today, our product range reflects years of hands-on industry experience and a commitment to stocking only brands we trust.
Who We Work With
We proudly support the full spectrum of the cheerleading community, including:
- Cheerleading clubs throughout the UK
- University squads competing at national and international levels
- Individual athletes, from beginners to elite competitors
Whether you're just starting out or competing at a high level, we understand what matters when it comes to performance, comfort, and reliability.
Serving the UK and Europe
Operating from Wrexham gives us a strategic advantage when it comes to logistics. We deliver across the UK with speed and consistency, and our European shipping ensures that teams and athletes further afield can access the same trusted products.
Our Expertise
Cheerleading is a highly specialised sport, and having the right equipment can make a real difference.
With years of experience working closely with athletes and teams, we offer more than just products—we offer informed guidance. We understand what different levels require, what clubs recommend, and how athletes progress through the sport.
This allows us to:
- Carefully select and curate our product range
- Provide helpful advice to beginners and parents
- Support clubs and teams with dependable supply
Our Commitment
Everything we do is built around three key principles:
Specialist Knowledge – We live and breathe cheerleading, ensuring our advice is practical and relevant.
Trusted Brands – We only stock products from brands we believe in and stand behind.
Community Support – We are committed to helping cheerleading continue to grow across the UK and beyond.
If you’re part of a club, a university squad, or just beginning your cheer journey, Living Cheer is here to support you - with the experience, product range, and service you can rely on. We're always contactable by e-mail info@livingcheer.co.uk, or immediately or the WhatsApp button found at the bottom right-hand corner of our home page screen.
